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The Edit: Houppette Beauty Blog

Don't Call it a Comeback: Jane Iredale

Don't Call it a Comeback: Jane Iredale

Over 25 years ago, Jane Iredale, a former casting director and producer, created one of the very first clean beauty brands--years before the phrase "clean beauty" ever existed. The brand's gorgeous 2022 rebrand stays true to its roots in clean beauty while showcasing a renewed commitment to packaging sustainability. But don't call it a comeback--Jane's been at the vanguard of all things clean for years.

 
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