your beauty questions answered: primer

July 1, 2013


A: Primer is your last step of skincare and your first step of makeup. It prepares the skin for makeup application by smoothing the surface and acting as a barrier so makeup doesn’t absorb into the skin, thereby helping it wear better and longer. It’s especially helpful in extreme heat and cold weather. By smoothing the skin’s surface, primer ensures your base makeup–be it a light tinted moisturizer or a fuller coverage foundation–will look more natural and last longer.



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